We raise the bar for more sustainable products

We are proud to set ambitious sustainability goals but it’s important to turn ambitions into action, relying on transparent processes with tangible criteria. That’s why we’ve introduced our sustainability rating From Good to Great, a clever system that ranks all items in the Profile Store based on their sustainability impact. Products that don’t live up to the level 1 criteria, which means exceeding industry standards, are not even added to the assortment. The rating makes it easier to shop products that reflect our values – from manufacturing to finished product. Wherever possible we always aim to increase the level of sustainability, moving From Good to Great.